Writing

PRESS RELEASE

Secura Consultants’ Executive Consultant Receives Award from Principal Financial Group

Executive Consultant at Secura Consultants, Corey Anderson, received the Disability Insurance Quality Producer Award from Principal Financial Group

It takes a certain amount of tenacity to make disability insurance fun without losing the substance of its inherent nature. Corey Anderson, an Executive Consultant at Secura Consultants, has that tenacity and he’s recently been rewarded for it. Corey received the Disability Insurance (DI) Quality Producer Award from Principal Financial Group in November celebrating 10 years of quality business.

The Quality Producer Award is given to insurance advisers in the insurance industry who excel in the placement of disability income policies with Principal Financial Group. The Disability Insurance Quality Producer Program identifies and rewards Principal Financial Group’s best disability producers. Members of this group have met criteria including a high level of Individual Disability Insurance production; good persistency; favorable morbidity experience, and low wastage, meaning when producers submit an application, the policy gets placed. The disability insurance industry in general typically averages in the low 60% in placement whereas Corey places nearly 95% of all applications submitted.

“Our team is incredibly proud of Corey and of what he has accomplished. Corey is a top-performing disability insurance producer in our organization and our industry. He has the ability to take the complex subject matter and make it easy to understand. Corey has a high-level of energy that he brings to every meeting and he does a thorough job ensuring the client understands the details of their income protection plan. He does all this while maintaining a fun atmosphere for his team and his clients. Receiving this award is the result of ten years of hard work and Corey’s determination, persistence, and tenacity paid off.” said George Davidson, Chief Executive Officer at Secura Consultants.

Mike Sir, Regional Vice President for Principal Financial Group emphasized that in 2015, 161 producers across the United States qualified as a DI Quality Producer, however, to receive the award Corey was presented they must qualify for the program every year for 10 consecutive years. Corey is one of only 15 producers in the country to have accomplished this in 2015.

“It’s an odd thing, receiving this award, because in all honesty, I’m not doing anything special. I’m just doing what I’m supposed to be doing. It is an honor to have received it and I’m grateful to Mike Sir and the team at Principal for this recognition, don’t get me wrong. But I also believe every adviser in the industry should be doing this kind of work. Taking care of the client is what it’s all about,” commented Corey Anderson upon receiving the award.

About Secura Consultants
Based in the Twin Cities of Minneapolis and St. Paul, Secura Consultants is one of the few insurance marketing organizations in the country focused on delivering exemplary solutions in the income and asset protection markets as well as employer sponsored ancillary benefits. Secura Consultants works with several insurance agencies, advisers, and carriers to bridge the gap to find the best deal for the client and expedite the insurance policy purchasing process. We provide unique income solutions for unique advisers. For more information, contact Lauren Dries, Marketing Consultant, at Lauren(at)securaconsultants(dot)com or call 952-224-5400.

About Corey Anderson and the DI Geek Team
Corey Lee Anderson describes himself as a “Disability Insurance Geek”! Corey knows how frustrating or unappealing any type of insurance can be to most people and he has made it his life-long quest to inform, promote and place Disability, Life and Long Term Care Insurance for everyday people, and make it a fun and enjoyable process for the advisers who refer Corey to their clients and for the client as well. If you choose to partner with Corey and his team, you and your clients will receive the best service, solutions and higher chance of closing disability income protection sales successfully every time.

About Principal Financial Group
The Principal is a global investment management leader, offering retirement services, insurance solutions and asset management for individuals, businesses and institutional clients around the world.

###

This press release was published on PRWeb on December 16, 2015 on behalf of Secura Consultants. You can view it here. It was the top Google search result for “Disability Insurance” on December 17, 2015.


PRESS RELEASE

Through New Triage Process, Secura Consultants Creates a Unique Approach to Optimize Adviser Outcomes

“Triage Process” Brings Expert Recommendations and Innovative Solutions to Advisers Partnered with Secura Consultants

Secura Consultants, a national disability insurance brokerage firm, has launched an innovative process for incoming proposal requests. The new “Triage Process,” implemented in June, allows Secura Consultants to quickly and efficiently separate simpler cases from very complex ones and then assign a consultant with the most appropriate level of experience to each case. As a result of this unique process Advisers get optimized recommendations that are designed to effectively meet the needs and requirements of their clients.

“Similar to an emergency room when a patient walks in, our goal is to have the most experienced team members in the room to assess the situation. Some cases are straightforward – we know the right solution to recommend and how to coach the adviser when presenting it to their client. Other cases are more complex, requiring more attention, analysis and research. With the ‘Triage Process,’ we have the ability to evaluate the case from a product, carrier, underwriting, and client goal standpoint in order to provide the best possible solution. It’s also a teaching opportunity internally. Our newer, less experienced consultants take part in the initial analysis and development stages, to teach them how to approach a similar situation in the future,” commented Executive Vice President, Jeff Pantze.

Vice President of Business Development, Nicole Blodgett shared, “One of Secura Consultants’ greatest strengths is its consultative approach. We partner with advisers to provide best-in-class, unique, and innovative income protection solutions, services, and resources. Our triage process is the foundation to our consulting capabilities.”

About Secura Consultants
Based in the Twin Cities of Minneapolis and St. Paul, Secura Consultants is one of the few insurance marketing organizations in the country focused on delivering exemplary solutions in the income and asset protection markets as well as employer sponsored ancillary benefits. Secura Consultants works with select financial service and employee benefit specialists in the design and implementation of these solutions for their clients. Secura Consultants also works in an advisory capacity with insurance carriers, assisting in the development of better product solutions for the marketplace. For more information, contact Lauren Dries, Marketing Consultant, at Lauren(at)securaconsultants(dot)com or call 952-224-5400.

###

This press release was published on PRWeb on September 8, 2016 on behalf of Secura Consultants. You can view it here


BLOG POST

HOW PINTEREST ADS WILL HELP YOUR SOCIAL CAMPAIGNS

By Lauren Dries, Content Intern, B² Interactive

After receiving positive feedback from advertisers, Pinterest has decided to take the next step with its advertisements (which are reportedly still in beta testing). In May 2014, Promoted Pins were launched with a small group of advertisers to see how businesses within specific industries—like retail, food, travel, and TV—would be affected. Because of its success, Pinterest has begun adding new advertisers to beta testing and plans to release the full ads version to all businesses soon.

What Are Promoted Pins?

Similar to Twitter’s promoted tweets and Facebook’s sponsored posts, Promoted Pins use a cost-per-click model to get advertisers in front of target audiences on the social network. Businesses can modify where Promoted Pins show up based on keywords, geographical areas, gender, type of device, languages, etc. They can also select a time frame for the Promoted Pin and monitor its effectiveness using Pinterest Analytics.

So What’s The Big Deal?

Once it’s officially launched, Promoted Pins will be available to all businesses, no matter the size or industry, and the impact’s going to be big for a few reasons:

  • Size. Pinterest’s numbers aren’t available to the public, but several third-party studies peg it at about 40 million monthly active users, and it’s growing domestically and internationally.
  • Unobtrusive ads. Promoted Pins show up in Pinterest search and category feeds/pages and don’t look different from regular pins. Pinterest has worked to make Promoted Pins tasteful, transparent, and relevant, and the company is responsive to pinner and business feedback to give both the best experience.
  • Buying power. Right now, Pinterest controls between 23-25% of retail referral traffic to e-commerce sites. Combining ads with the product-driven, image-oriented network will make it one of the most important shopping sites on the web. Pinners are also 10% more likely to make online purchases than any other social network users.
  • Consumer search engine. Pinterest is more of a consumerist search engine than a social network because it’s a product environment where brands are welcomed and pinners are encouraged to shop on e-commerce sites. Also, most pinners are women between the ages of 18-39 in prime buying years.
  • Aspirational social network. People use Pinterest to plan things they haven’t done yet. They make boards for places to travel, recipes to cook, projects to make, workouts to try, and more. On frequented social networks like Facebook or Twitter, people often talk about their pasts and analyze the present. Pinterest, however, is more about who users want to be in the future, which means they’re great marketing targets.

Pinterest has huge potential to help your social campaigns be more successful because its content has a longer life cycle than other social networks, and your business can get information directly from your consumers on what they’re interested in, what they want to do, and who they want to be.

From what it sounds like, Pinterest ads will help shape your marketing strategy to fit the needs of your consumers and make it easier to connect with those consumers to get more conversions.

***

This blog originally appeared on B2 Interactive’s website. The post can be found here